Daily Archives April 6, 2015

Marketing – Like a Game of Chess

Marketing – Like a Game of Chess

by: Joy Gendusa

Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
In this case each “move” should be on...

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The 3 Cs of Effective Marketing

The 3 Cs of Effective Marketing

by: Julie Chance

Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of your target market...

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The Marketing Secret Every Child Knows

The Marketing Secret Every Child Knows

by: Steve Conn

Little Kids Ask Until They Get What They Want.
Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I’ll be good for a whole year. I promise. Just give me a dollar. I won’t ask again for a long time. Pleaseeeeee!
Regular, repeated mailings are the way to...

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Hit the target: Target your advertising to make it

Hit the target: Target your advertising to make it pay off

by: John Moore

Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.
How well you target your advertising will determine your advertising success...

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Five Marketing Nightmares and How to Prevent Them

Five Marketing Nightmares and How to Prevent Them

by: Susan Freidmann

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.
However, critical mistakes in your marketing campaign c...

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