Daily Archives April 7, 2015

Marry Your Marketing Plan

Marry Your Marketing Plan

by: Joy Gendusa

Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:
Assume for a moment that you had never heard of this thing called “Cola”...

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10 Classic E-zine Advertising Tips

10 Classic E-zine Advertising Tips

by: Ken Hill

1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Don’t leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.
3. Run your ad for multiple issues.
You’...

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The Words That Sell

The Words That Sell

by: Steve Conn

What You Say, Who You Say It To, How you Say It:
If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing...

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Small Business Marketing: Are You Using a Net or a

Small Business Marketing: Are You Using a Net or a Spear

by: Jeremy Cohen

When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry...

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The 3 C’s of Getting Your Foot in the Door of a Pr

The 3 C’s of Getting Your Foot in the Door of a Prospect

by: Kathleen Gage

Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again? Wondering how some sales professionals seem to always be at the right place, at the right time? Feeling like you just can’t seem to get your foot in the ...

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