Advertising doesn’t cost…it pays!
by: Robert Kennedy
Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.
What I want to write about today was advertising…
When should I advertise?
How should I advertise?
How much of a budget should I allow?
These are the three BASIC questions each business needs to answer before listing in any advertising campaign, online or offline. I will address each of these points very briefly in a matter of opinion.
When should I advertise? When you’re busy. Many businesses make the mistake of advertising when they are not busy. This will often lead to the ‘feast or famine’ result. The time to advertise is always. If you need to start somewhere advertise when you are busy and watch the peeks and valleys level out.
How often should I advertise? Repetition is good, it helps create brand awareness. Find the venue that works best for you and stick with it. Keep flow charts running so you can calculate return. Advertising, done properly doesn’t cost…it pays.
How much of a budget should I allow? This answer usually comes from your business plan. Work your plan and plan your work. If you come in under budget and achieved or exceed projected results put the funds into growth of your business.
Here are a few free tips that may help you:
Do me a favor. The next time you are shopping at your local Wal-Mart, Home Depot or Tops, create a third eye for ADVERTISING. Walk the isles you would normally walk and buy the items you would normally buy. At the same time, keep your third eye opened. You will begin to recognize some common factors. Signage colors, placement of merchandise, free sample booths or aroma of baked goods. Allow these corporate giants to show you some advertising psychology that has proven success and apply these concepts in your world.
Psychology of color- http://www.weprintcolor.com/moodofcolour.htm
What do you see? http://www.cs.toronto.edu/%7Emoraes/illusion.html
How does color affect your mood? http://www.weprintcolor.com/usingcolour2.htm
If you are an online business, exposure to search engines is becoming increasing difficult. Search engines are where most websites receive visitors from. Once your website is completed and ready for business submit it to search engines, guides and directories. Especially the more prominent ones such as Google, Yahoo, MSN. You may even want to consider a paid listing at Yahoo. Google offers AdWords and AdSense, great programs. AdSense offers you revenue opportunities fir running text ads on your site. Every time the ads get clicked Google will pay you. On the other side there is AdWords. AdWords offer you an opportunity to advertise your product offerings in the text ads that appear on there search pages. In both cases all you need to do is apply:
How to make money with AdSense- http://www.createonlinebusiness.com/adsense_index.html
Design and print quality marketing material. So many businesses try to cut costs in the wrong areas, when it comes down to your image don’t cheap out. Also do not forget to print your website address all of your company’s printing and marketing material. It would surprise you the amount of times I see this being overlooked. Keep all of your expensive, high quality printing brief in content and more about image. Why, you might ask? Unfortunately, in my business I have seen my share of wasted printed matter because someone didn’t proof read the properly, product information changed or prices changed. Display all of this information on your website, changes are far easier and cheaper to implement.
Full Color Business Cards with Free Coating- http://www.weprintcolor.com/
The importance of Logo Branding- http://www.designlogos.net/
Download Business Templates- http://www.cardtemplates.com/
Well that’s about it for me today, I’m on my way to Walmart.
About The Author
Robert is the marketing director of a leading online printing and design firm http://www.weprintcolor.com. Robert believes in an educated customer and has created a personal blog, online to help achieve this goal. Learn commercial printing and design tips from the pros http://www.weprintcolors.com.
This article was posted on December 14, 2004