Category Marketing

Creating Marketing Fireworks

Creating Marketing Fireworks

by: Charlie Cook

If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks?
Fireworks grab attention with a dazzling display of color and lots of noise...

More

Be Image Smarter – Stop Using “Cookie Cutter” Mark

Be Image Smarter – Stop Using “Cookie Cutter” Marketing

by: Judith A. Wentzel

We all know you only get one chance to make a good first impression.
That is why all your marketing materials need to relay a sharp, professional image. Remember,
Don’t be tempted to use “Cookie Cutter Marketing”.
A sharper, more professional image is what you need to present in or...

More

Autoresponders: Ease Your Life

Autoresponders: Ease Your Life

by: Pavel Lenshin

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.
That is why there are so many programs designed to automate every business step starting from sign up process and en...

More

Absence Makes the Heart Grow Fonder…

Absence Makes the Heart Grow Fonder…

by: Janice D. Byer, MVA

However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’.
Your existing clients are your most important business assets...

More

Comprehensive Marketing Details Not Found in Begin

Comprehensive Marketing Details Not Found in Beginner Books

by: Joy Gendusa

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
I want to go over a three-step outline for your marketing which are:

Surveys
Getting Atte...

More